JANUS
HENDERSON
Design & Art Direction
Social Media Launch
Campaign Concept
Messaging
Digital Ads
Social Content
Graphic Design
Analyzed and validated the customer segmentation to develop a direct business channel value proposition that cut through the noise, excited and provoked action and worked in sync with their existing communications architecture.
Designed digital ads, social content, and activation ideas around our new messaging.
Fund Your Future
Creative Direction
Video Storyboard Direction
Campaign launch for Fund Your Future which targeted three demographics (Retirement, Education, and Adventure/Hobbies) based on survey data from Janus Henderson. Static and motion digital advertisements were created for each sub-category along with sourcing imagery and developing a logo lockup.
