The Botanist

Creative Direction & Design

Photoshoot Direction
Social Media Graphics
Paid Ads
Printed Materials (Mailers, etc.)
Video Storyboard
Social Strategy
Photo/Video Editing

MARTINI HOLIDAY SOCIAL CAMPAIGN + MICRO SITE

Created a variety of in-feed content and launched a micro-site with an e-book of all the recipes. The primary focus was to support social engagements, follower growth, and overall brand awareness.

Designed a thematic template for both Stories and in-feed content throughout this campaign, which allowed our audience to easily identify all related content while keeping branding aligned with the recipe book landing page.
Total Number of Posts: 31
- Total Impressions: 11,596
- Total Engagements: 456
- Engagement Rate: 4.98%
- Shares: 31
- Saves: 55
- Total Link Clicks: 5,145

B-CORP CAMPAIGN

Support B Corp in Q4, by using Q&A data and key messages from the Impact Report in interactive IG Stories.

Fold in Islay landscape assets in-feed and incorporate data points from the Impact Report in the copy to create a compelling message and educational moment for our audience.
Create digital assets of new “up cycled” cocktails. With limited resources no photoshoot of the new cocktails, I created cocktails using generative AI and photoshop.

In-Feed posts: